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My Favourite Marketing Tools for Small Business

I often get asked what marketing tools and software I use in my business that I would also recommend for my clients. Here are my absolute favourite marketing tools for small businesses. These are the tools and software I use every week to help grow my income and impact, save me time and simplify my marketing.

Please note: Some of the links on this page are affiliate links, so I may earn a small commission, at no extra cost to you, if you purchase through them. I recommend these tools because I genuinely use and love them for making marketing easier and more impactful.

My Best Marketing Tools 2021


Email marketing software

We’ve been using ActiveCampaign for years and love it. It’s easy to create campaigns, automation and improve customer engagement.

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Create your own designs

Canva is an incredibly easy to use graphic design software that is used to create social media graphics, presentations, documents and more. (We always use a professional graphic designer for logos, printed material, and signage)

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Online business platform

Kajabi is the perfect solution for us. It allows you to market, sell and deliver your knowledge online, all on one platform.

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Facebook scheduling

Facebook Business Suite allows you to manage your Facebook, Instagram and Messenger account all in one place, saving you time.

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Instagram scheduling

If Instagram is a big part of your marketing, Later is great. You can visually plan, analyse, and publish your content in a few clicks. It also does TikTok and more but we haven’t used it for that yet.

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Pinterest scheduling

If Pinterest is your thing then Tailwind should be in your marketing toolkit. Automate the scheduling of posts, create beautiful pins, discover content, and measure results.

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Best Small Business Tools

 


Password manager

Never ever share your login details with anyone. We use LastPass to store and share encrypted passwords online.

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Access your files anywhere

Google Drive allows you to store and share files in the cloud, as well as access your files anywhere in the world from any smartphone, tablet, or computer.

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Project management software

To keep track of our own business projects we use Asana to help our team organise, track, and manage their work. (We use customised software for our client portal)

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Online time tracking

We use Toggl Track every day to track and report on the time spent working on different projects for various clients.

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Meeting scheduling

If you’re sick of wasting time trying to find a suitable time for video calls or in-person meetings, CalendarHero will schedule and automate the entire meeting workflow.

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Favourite Copywriting Tools


No more mistakes

Everything we write goes through Grammarly to check for spelling, grammar, punctuation, clarity, and engagement mistakes. It’s essential for any business!

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Write better headlines

Writing headlines is so much easier when you get them analysed by Headline Studio. The perfect headline for attention and SEO makes a big difference.

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Surveys and forms

Create online forms, surveys and quizzes easily with Typeform and get a better understanding of what your customers and team really think.

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Video Marketing Tools


Video hosting

Vimeo puts you in control with no ads after your video, and enables you to decide who sees, comments and downloads it, with video hosting and sharing.

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Video screen recording

Loom is the best thing when you need to quickly share a video of your desktop. It records your camera, microphone, and desktop simultaneously.

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Video editing software

Take your video to the next level by adding transitions, motion elements and music. Most importantly it makes editing your videos easier.

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SEO Tools


Website analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

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Website search performance

Helps you better understand how your website is performing in Google Search results. Lets you monitor, maintain and troubleshoot your site's presence.

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Keyword research

If you want to know what people are searching for, KWFinder will help you improve your SEO through keyword research.

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All-in-one SEO tool

Ahrefs is a fantastic all-in-one SEO toolkit. It will analyse your website for common SEO issues and monitor your SEO health over time.

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All-in-one SEO tool

Moz is another great all-in-one SEO toolset. It helps you better understand your audience through site audits, rank tracking, backlink analysis and keyword research.

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WordPress SEO Plugin

If you have a WordPress website, Yoast SEO is an essential plugin to help you optimise your website for search engines.

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Payment Processing Tools


Shopping cart platform

ThriveCart is a software that helps entrepreneurs to promote and take payments for physical products, digital products, subscriptions and services to your customers.

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Online credit card processing

Stripe offers payment processing software for e-commerce websites and mobile applications.

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Accept & make payments

PayPal Commerce Platform lets you connect with more than 346+ million PayPal customers around the world and across many platforms and marketplaces.

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Podcasting Tools and Software


Record remote podcasts and video interviews

I switched over to Riverside.fm and am loving it. It allows you to easily record studio-quality audio or video podcast interviews remotely.

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Podcast hosting platform

I bought bCast podcast hosting for a one-time fee through AppSumo and have been really happy with its performance and continual improvements.

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Links, rankings and reviews

Podkite brings together all of your podcast rankings, reviews and marketing share links from all the major podcast players in one place.

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Transcription Software

HappyScribe has saved us a heap of time using the best speech-to-text technology to automatically and accurately generate transcripts and subtitles in minutes.

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Podcast Social Media Videos

Headliner automatically turns your podcast episodes into shareable videos, helping you to grow your audience in less time.

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Podcast Recording & Editing

Audacity is a free, easy-to-use, multi-track audio editor you can use for recording, editing, and mixing your podcast audio.

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