When Things Go Wrong: Stopping a Crisis from Devastating Your Business | Ep 19

It takes years, even decades to build a strong and trusted brand, and it takes just seconds to tear it apart. So today we’re talking about crisis communication and what you need to put in place now, to better protect yourself and your business from the damage a crisis can cause.

The potential for something to go wrong within a business is high these days. And the sad thing is, too many businesses are in denial about needing to be proactive and plan how to communicate in a crisis so that they protect their business and their livelihood.
I’ve worked in marketing and public relations for over 25 years and in that time I’ve handled more than my fair share of business crises, both big and small, and learned the hard way, what happens when you don’t have a plan.

In this episode you’ll hear:

  • The three parts of a crisis communication plan
  • What you need to put into your plan no matter what size your business is

Thanks so much for listening. If you love what you’ve just heard, please share this podcast with your friends, family, and colleagues.

The Simply Standout Marketing Podcast is designed to help small business owners and entrepreneurs stand out and grow their business. Because growing their business will change their life.

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